Your Marketing Isn't Broken - It's Misaligned w/Laura Hulleman

HOT TAKE:  You can follow every “proven” strategy and still feel completely off in your marketing. 

In this episode, I’m joined by Laura Hulleman, Marketing Strategist and longtime member of the PWR Business Growth Mastermind, to break down why so many smart, experienced entrepreneurs get stuck trying to follow marketing advice that was never designed for how they actually think, communicate, or connect.

You're not doing it wrong - you're just using strategies that weren't designed for you.

We're unpacking:

• What’s really happening behind a lot of “proven” strategies.
• How starting with your "ideal client avatar" can backfire.
• Why forcing yourself into someone else’s framework almost always leads to inconsistent results.
• How to build your messaging around who you are, what you stand for, and what you naturally do best.
• The order of operations that saves you time, money, and energy.

If your marketing has felt inconsistent, forced, or harder than it should be, this episode will help you fix the problem at the root instead of chasing someone else's strategy.

Links & References:

Join Laura and I inside the PWR Business Growth Mastermind!

Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code  FIRSTTIME

Get Laura's course, Why No One Gets What You Do at no cost using the promo code PODCAST

Take the Endotype Quiz at www.endotype.com

Connect with Laura on LinkedIn and Facebook

Transcript

Welcome And Guest Background

SPEAKER_02 0:02

Hello, Laura. Welcome to the Powerful Women Rising Podcast. Melissa, I'm so happy to be here. Thanks for having me.

SPEAKER_00 0:08

Yes, I'm so happy to have you here. I can't believe it's taken this long to get you on the show, but I am so happy to be chatting with you today. And I love if people are watching on YouTube how your jacket and your lipstick match.

SPEAKER_02 0:20

I try very hard. I actually don't try that hard. It was accident. Like accidentally, I found the two right shades, and so now I wear them together. It's really working for you. It's really working for you.

SPEAKER_00 0:31

Before we dive into today's topic, tell everybody a little bit about you and about what you do.

SPEAKER_01 0:36

Sure. Um, so I'm Laura Holliman. I am the creator of the Endotype Formula Personality Profiling Assessment, which is a profile that was created by a coach, me, uh, for coaches to be able to understand the coaching business, who their ideal clients are, what they do, even better. I also have a podcast, Raving Coaches, um, where weekly we talk about the business of coaching. And I help coaches with their marketing to be able to simplify it, make it personalized, and make sure that they're getting paid. Love it.

SPEAKER_00 1:13

Especially that last part. Yeah, that's an important part. That's that's a key that we would all like in our business. Um, so I feel like there's so many things that we could talk about today. And you have been a member of the Powerful Women Rising Business Growth Mastermind for a while now. And so one thing I know about you is you have a lot of experience and a lot of knowledge. And although what you specifically do with your clients really is geared towards coaches, most of your expertise and your experience really does apply to people in all businesses. So even when you're using examples today or stories from your experience and stuff like that, and we're talking about coaches, I want to make sure everybody knows that like this really is applicable to anyone with a business. Absolutely.

SPEAKER_01 2:00

I've helped a real estate agent brand themselves, two photographers brand themselves. Um, I have my friend who is a cottage baker, gone professional, who uh we created a very successful brand in marketing for. So I've helped businesses outside of coaches. It's just that coaching is my passion. And where I started 16 years ago was as a coach. Um, and and right watched too many amazing coaches who had so much to offer the world go out of business because of a silly thing like marketing. So that's kind of where I've chosen to narrow my focus.

Why Cookie Cutter Marketing Fails

SPEAKER_00 2:40

Yeah. Okay, so let's talk about this silly thing called marketing. Yeah, okay. How do we how do we not let it ruin us? So, one of the things that you and I very much have in common is we talk a lot about following, not following the one size fits all advice, the cookie cutter script. This is how you should introduce yourself at networking events, this is how you should market yourself. If you're gonna launch a new course, you should do A, B, C, and D, and that will be successful. And of course, you and I both know because we have both been coaches trying to build businesses, how appealing those things are, right? Like we would love to have the answer. And if you tell me A, B, C, and D will make you six figures this year, then by God, I'm gonna do A, B, C, and D. Why is that a problem? Or why does that not work for everyone?

SPEAKER_01 3:33

So, right, so because we're different is the fast, easy, dirty answer there. Um, but to illustrate, um we're even different at different points in our business. So when a lot of times when we first get into business, there's some question marks attached to our coaching. Um, and we have more of maybe a supportive style or a collaborative, like figuring it out style. And then as we go through and we really start figuring out what we do, and we got some paid clients and we're making a go of it, all of a sudden starts coming forth this very direct nature that might be inside of us. We personally evolve over time, which makes sense. So then here's this coach who's like, I made six figures. Well, probably they have a very direct style, probably they have a very um specific way of communicating that works for them and works for the people that they're working with, um, but might not work for you. Because it all depends on who you are at this point in your life and at this point in your career, and who your clients are. Because really all marketing is is this trust-building bridge between you and your clients, and if you can build that bridge of trust with your marketing, then you'll have this steady stream of people joining you in your coaching program. However, any hint or little energetic whiff of inauthentic behavior, of a message that's not yours, of something that you're saying or doing because the expert told you to that makes you feel icky, and and that bridge crumbles, and you don't have a string of clients. So that one size fits all is never gonna work. And I'm gonna pull back the curtain. A lot of those people who are promising you six figures and saying they made six figures in their coaching business, blah, blah, blah, blah, blah. Many, many of them are making six figures, selling you a course that is sold to make six figures. They're excellent marketers to coaches. They may not have made six figures selling directly to their coaching clients. Um, and they're kind of selling you a dream. They might be great marketers for themselves, great salespersons, because a salesperson and a marketer are slightly different. So they might do great at marketing to a desperate coach, but not so great at marketing to your clients.

SPEAKER_00 6:30

Yes. Girl, don't even get me started on that.

Six Figure Claims And Red Flags

SPEAKER_01 6:34

I know, I know. There's it's such there's there's amazing marketers in the world, and there's a lot of marketers in the world that are very heartfelt in what they do. And there's predatory marketers who just want to make that sale, or who are very myopic in thinking that the one thing they're marketing, I market social media, and social media is the where it's at. I market LinkedIn, and LinkedIn is where it's at for everybody. They're so myopic that they they're and they're kind of wanting to make money too. So, right, so there's a little bit of maybe some desperation where they're like, Yeah, yeah, you can totally get your clients for selling, you know, jewelry widgets on LinkedIn. Absolutely, when maybe that's not where they are at all. So it's tough to find the right marketers out there, yeah, yeah.

SPEAKER_00 7:38

And I think in my experience, a lot of it has been just they're just not telling the full story, right? Like I and I have been in several quote unquote masterminds. I have to put that in quotes because really it was just group coaching, not a mastermind, that I paid$10,000 for, that I paid$25,000 for. I did stop before I got to the$50,000 mastermind. Thank you very much. Good job, good job. Uh but what I realized after being in these programs and feeling like there must be something wrong with me because I'm doing all the things that they're telling me to do, and all of the things that they're saying worked for them, but they're not working for me. So clearly the problem is me, right? It's not the formula. And what I have realized on the other side of that, and I've actually had several of these coaches on my podcast talking about like what I didn't say to people was I'd been building my network for 10 years before this, or I had a degree in marketing, or I had done sales for this company for 10 years before that, right? They just say, I showed up, I decided I wanted a business, I did step one, two, three, four, and five, and I made six figures. So we all think we're gonna show up and do those steps and make six figures. And I think, like what you said, I talk a lot about the way that I built my coaching business through relationships, through connections, through networking. But you'll never hear me say that's all you need. Just go meet people and talk to people. That will build your whole business, right? There's gotta be some other things too. Like we still do need to market, we still do need to sell, we still probably need some sort of online presence. So I think that's part of it too, is like, I don't know, maybe we should do a whole other episode about red flags. But to me, that's a big thing, is if somebody is saying, like, this is the only thing you need.

SPEAKER_01 9:34

Yeah, absolutely. I actually on my website, I have a free guide to for coaches specifically, how to pick good marketers. And I put in there a bunch of red flags. Here's the questions you need to ask them. Here's the red flags that you need to listen for. And if you're hearing this, if you're hearing, right, if you're saying what's the return on investment for this, and they're like, Well, it's really hard to calculate return on investment, a lot of it depends on you, and blah, blah, blah, blah, blah. And they're not able to paint for you a path. Like, they can't get most of them won't guarantee a return on investment and can't. But if they can't paint for you when you invest money and you do this, here's how the money comes back to you. So a few other red flags that exist. And yeah, I think it's we really need we go into it kind of blindly when we start our businesses, and we need help knowing what the right questions are to ask.

Finding Your Umbrella And Niche

SPEAKER_00 10:31

Yeah, absolutely. Okay, we'll have to link that in the show notes so people can check that out. Back to marketing and not following the one size fits all advice. So, okay, we now we know not what not to do. So, how do we figure out like what is my way of doing things?

SPEAKER_01 10:49

Yeah, yeah. I so I have this philosophy, and it's coming out in a book here pretty soon. But I think there's only six things we need to do as a coach, and I think probably as a small business owner in general to be able to get paid. Going and talking to people, that's number two, right? Because I and it's a frequently, you know, right? We could get a whole soapbox about that, but it's a frequently under um, underutilized, undervalued step. That it's much easier to like work on my website again or build another funnel or and you don't need any of that to make your first sale. You need to talk to people. But step number one is know what you uniquely do. So whether you're selling insurance or you're selling mortgages or you're selling coaching, you there's there's competition. There's there's other people out there that do similar things, right? Coaches have it a little bit harder, quite honestly, because there's still a vast number of the population that don't even know what coaching is yet. That's why it irritates me so much when I hear from people like the coaching market's not saturated. Well, that's bull crap because people don't even know what it is. That's that's ridiculous. People don't even know what it is. So, um, so it's not saturated yet. But in terms of a service-based industry, you really have to write, it's what everybody else will call like find your niche. But I think that they're explaining how to do it wrong because most of the niche finding that's out there starts with well, what do you want to sell? Who wants to buy that? Okay, let's let's create a whole platform andor a brand andor messaging that's all about them. And then you have to try and fit into the brand that some marketer came up with based on some market research or some concept that you guys both came up with, instead of just authentically walking through life yourself and into your business conversations as yourself. So I want to start the whole know what you uniquely do and the process of niching completely the opposite way. I want to know who you are, what you do, who you do that for, why you're passionate about it, and and get really, really clear on kind of the I call it the umbrella or the platform, the the one thing that is so in like a burr in your saddle to fix in this world and understand why that is, that then we can go, okay, great. Understood, who has that right, who do we see that has that problem? Because now I get to you right for me, it's being authentically who you are in business and in all the other places in your life, and understanding how we work and not vilifying any parts of ourself? That's my burr in the saddle. So marketing what you uniquely do fits under the umbrella of my thing that I do, and I get to just talk about it with you know, like I don't have to prep this whole conversation you and I are having because it's what I embody.

SPEAKER_00 14:44

What about the people who are listening to this that are like, but I don't want to pick one thing?

SPEAKER_01 14:50

Because again, they're thinking that they have to pick one. So I when I talk about it as the umbrella concept, right? I get this picture in my head. This is really this is a tangent and a half, right? In the old Batman movies, the one with the penguin, he carried around a little umbrella when he had he had stolen somebody's baby, carried around an umbrella that was actually a mobile and uh for a bit for the baby, and it had all these things hanging off of it. That's the picture I get in my head every time I talk about this. You have to have an umbrella, but under that umbrella, you can talk about I I've I've written a book that really had nothing to do with marketing, that was stories of women who who said, This is what I'm gonna stand for. I'm gonna actually be me in my life. Nothing to do with marketing, but it's still under the umbrella of my passion project. I created a branding system, I now do marketing for coaches. Very shortly, I will have a certification where coaches can use the endotype formula in their own lives or in their own businesses. I can do lots of things, but it's all under the umbrella of be who you uniquely are. You don't need permission to be who you are, and stop puffing yourself up to seem like you're more. Stop shrinking and hiding in the shadows because you want to seem invisible and feel like less. Be who you are.

SPEAKER_00 16:33

Can you give us some examples of maybe like clients that you've worked with or people that you've had conversations with and what their umbrellas are?

SPEAKER_01 16:40

Yeah, I can. I can give you, um, and this is um, this is an adjacent client. So she's the accidental baker that I branded. Um she was, she and I have known each other a long time. She was in the process of um, she was a fundraising consultant, and she's been a fundraiser her whole life. She's been a give backger her whole life, from the time that she was a little kid in like um middle school, doing the fundraisers at school all the way through. And she, in our little small community of about 12 to 14,000 people, has raised millions of dollars. She was she built a homeless shelter, she built several parks in the area, she got the fireworks going again after they hadn't been around for five, six years. And she was like, Hey, I think I get this fundraising thing. And I was like, Yeah. And and she's like, Maybe, maybe my next step or this additional income stream that I'm looking for is being a fundraising consultant. Cool. So we went in and we looked at her who she is. And she is um what we call uh one of our innocent uh archetypes, brand archetypes. She's the Pollyanna, the look for the good, the uh so fluffy, just heartfelt awesomeness. So her brand was like pink and blues and dalmations because she had one and just all of these things. Well, life as life is, she started moving forward on this fundraising consultant. She was working on a book, and her husband looked at her one day and said, I don't want to be in construction anymore. I want a food truck. Oh, and she said, Oh, well, okay, that might change life a little. How are we gonna pay for a food truck? And he's like, I don't know, but I know this is what I gotta do. And so she had been doing she loved to bake, right? Because she was all about like a piece of pie and peace of mind coming together, right? It it as far as her innocent brand concept. And so she's like, Well, she had done these bake sale like fundraisers for herself and her family before. She's like, Well, I don't know, I could bake some stuff maybe, and like we've got to bake a lot of stuff to have a food truck, but we could start. And then they found a little building, and then they found out that cottage bakery laws allowed them to do this farmers market on the edge of this very busy street. And she started baking and doing this farmer's market twice a week, and then they found out oh, farmers market, or I'm sorry, uh, cottage baker laws had changed, they could go inside, so they started this thing. The first year that she was in business, she baked over a hundred thousand dollars worth of baked goods. Most of that was in her home. She eventually got a commercial kitchen because she couldn't contain it in her home anymore. Her brand pinks and blues, and she made this little cartoony lady called Cordelia, and Cordelia is the epitome of all things Pollyanna and Happy. It's your auntie that sits you down and gives you a hug. And the other day she called me up. We voxer each other regularly, and she she said, um, some person that she had known decades ago from a church that she had left because she didn't feel welcomed and she didn't feel all the feels anymore there, walked in to Cordelia's sweet shop and said, I can I have a hug and sat there and they hugged and cried for two full minutes, and then that person went on to explain all her life, like all the things that were happening and her whole story. And she called me up and she said, Laura, this is Cordelia. This is the brand of Cordelia. Now, Cordelia wasn't really a thing when we were building her fundraising brand, but the colors, the essence of them, the feeling of them, the Pollyananness of it, the helpfulness and the comfort, all still carried over from the brand that we built Thinking Fundraiser to the bakery she now runs. Where, by the way, she has a cookie jar that every week she picks a different fundraiser and people donate money every single week. So she just gets to run her own fundraiser while also funding her life. And her husband settled for a restaurant, which is right down the road, instead of a food truck.

SPEAKER_00 21:48

That's awesome. I love that. Yeah. So I feel like I always try to think when I interview somebody if I were listening to this podcast, what's the thing that I would be like? Please ask her this. And I feel like if I were listening to this podcast, I would say, okay. So is it like pink and blue and Dalmatians? Is it like that I really like love cats? Is it that I really like want everyone to feel welcome and accepted? Like, how do I figure out what my thing is?

Mining Who You Are

SPEAKER_01 22:24

It's really hard to figure your whole marketing concept out on your own. It's kind of like putting on your makeup with no mirror. Right? Like my lips would not look this good. My lips would not look this good if I did not use a mirror. Um I do not have much of a top lift, and overlining is my secret. Uh so for the whole marketing concept, most of the time you need to work with someone. That doesn't mean it has to be step number one. For some people, it is. There are some people I'm working with a um a couple of brand new coaches right now. And the one she wasn't a coach yet, but she knew exactly what she was going to do. She was writing the book. She already had a foundation set up in alignment with this whole personal story of hers that led her to coaching. And she wanted to do justice to the foundation, to the book, to the coaching, and bring it all together. She knew she needed help. Um, I have another one who has been in corporate for a million years. She is going to be helping and is helping right now uh women mostly, but people who are that first and second, third generation immigrant who struggles in living in two worlds, having those ties to the home and having those ties into corporate, not feeling quite like you belong in either, and not feeling like you can ask for what you need and want at work and going for the big. But she's been mentoring people in her corporate environment for a long time. So she also knew exactly the path that she wanted. I don't think people have to start there. What people have to start with is start with mining who they are, what they stand for. Again, that can be a difficult thing, which is why I created the endotype formula quiz. Um anybody can take the quiz, it's free on my website. Four questions, and it's going to tell you your coaching superpowers. And a lot of times people are surprised by their coaching superpowers because it's not what they felt like their superpower is. But the voice inside that guides us is not usually the superpower that's outside when we're having the conversations and when we're doing the thing that we're doing. Those come from two different parts of ourselves. And so the endotype formula cuts through it all and goes, here's the part that your clients see, not the voice you hear or the guidance you feel inside. Here's what it is outside. From there, you can start going, okay, if this is what my clients think of me and want to buy from me, then how do I wrap that up with the things that I stand for and the emotions that I bring? And you it's a little bit of trial and error before you get your first couple of clients, and then you can hire someone who will actually take you on that journey and on that process.

Talk To People Before Websites

SPEAKER_00 25:43

Yeah, that makes sense.

SPEAKER_01 25:46

So that's why that's why building a website for me in my six steps, build having your brand, doing your messaging, building your website are like steps three, four, five. They are not steps one. Know what you uniquely do. I don't want people coming to me and being like, oh, my signature color is red. Because if red and the power behind red doesn't really work for who you are in your brand, then I don't care what your signature color is, babe. We're not going to use it anyways. We're going to capture your energy and your essence and the support that you're providing. So it's not about figuring out all those design things right away. It's about figuring out that internal, what your clients receive, starting to practice by having great conversations. And then we build all the visuals and the messaging and those things.

SPEAKER_00 26:41

Yes. Yes. That's it. Because I talk a lot about how we tend to build our businesses backwards, right? Like we were talking at the beginning of this. We want to have a beautiful website with all of our good branding photos and our like slogan headline, and we need this and this and this and this. And then we'll go out and start networking. Then we'll go out and start meeting people. Like, I can't tell you how many times someone says to me, Oh, I really loved your virtual networking event. I'm sure the connection network is really great. I just need to get a little farther in my business before I'm ready to start networking. And I'm like, girl, no, this is the time. It's such when you're talking, I'm thinking about what we do with networking too, right? Where or with marketing. We're like, let me choose my colors first and my fonts.

SPEAKER_01 27:36

Oh, the time we spend on fonts.

SPEAKER_00 27:38

Let me go in Canva and make myself a logo, right? I'll do all of these things and then I'll make them in a website, or I'll hire somebody to make a website and do all these things. And part of the reason, I mean, there's several reasons I think that we are saying that this is backwards, and feel free to jump in and expand on this. But to me, I think the coach that I was the day I started coaching is nothing like the coach I was the day I left coaching. And I did it for seven years, right? And when I first started out, I said, I want to coach. I was doing dating relationship coaching. When I started out, I said, I want to coach the women who keep attracting the same man in a different body over and over again, because that was my life. And by the time I left coaching, the people I was coaching were all like 40, 50 plus women who had been married 20, 25, 30 years, had been divorced for a while, and now we're getting back into dating, but it was very scary and very different than it was when they were 19 and met their husband, right? So, not even remotely the same messaging, not even remotely the same website, and people I hate to break it to you, also not the same colors or fonts.

SPEAKER_01 28:49

Right. And can you remember, Melissa, the disappointment that came with after all the time and energy and potential money that you poured into that first brand and the website, and it's just right. And oh nope, I gotta move it over a teensy bent this way, and then nothing worked, yes, or it evolved very quickly to the next iteration, and and and it was like I have I have to do this over. That's that feeling of like oh the disappointment is what usually makes coaches start stepping outside of the coaching that they that they want to do. Yeah, it it's the thing that disappointment that takes them out of it. And um, and and I just don't want them to have to do that. You can build a coaching business and start getting your clients without a website, totally possible. Yeah, just go talk to people.

SPEAKER_00 29:56

Yeah. I was just doing a uh strategy session with one of the members of the um powerful women rising business growth mastermind. Sorry, I got distracted by the cattail in my face. Um every pet is like, does not care that I exist until I get on Zoom, and then all of a sudden here they are. Okay, thank you, ma'am. Um and we were talking about a program that she wants to launch that she's never done before, that she's in the very beginning stages of, but she wants, she really wants to have it ready to go by May because it's a 90-day thing and she wants it over by, you know, them to be done by summer and blah, blah, blah. And she's talking about I need to make a sales page and a form and this and then a welcome sequence and a this and a this. And I said, honestly, if I were you this first time around, I would sell it from a Google sheet. Yep. And she was like, What a Google? How dare you? How dare you propose a Google sheet? But honestly, like whether you are selling from a Google sheet or a beautiful sales page is not good, what's gonna make the difference between whether someone signs up for your program or not at this stage. Correct.

SPEAKER_01 31:02

And they don't think they don't care. No, they just right, yeah. I for and I remember like I started, I've been a small business owner for 25 years. I have a collection of business cards because I've built over five different businesses that to profitability, and I've built a few more that were not profitable. And man, back in the day, we were I was doing business before the internet existed, and you would you'd go to the stationery store and you'd pick your your card stock for your business card, and you'd pick the little icon, the color of ink and the fonts. But when you had that business card, that's when you felt briefly like you were in business. The website has become the pseudo business card to that back, you know, like, and we all giggle like thinking about that and how proud I was of my business cards. Um, they they didn't, that wasn't the thing that got me business. I had to go like smile and dial or go knock some doors or go figure out, you know, some other things or network, but somehow get in front of people. My business cards didn't close any deals. And our websites are interesting tools, and especially once we understand what we uniquely do and we understand how to talk about it, and we've gotten a couple of clients and we've had those awkward sales conversations. Now it's like, oh yeah, yeah, I'm gonna make that website work for me. But I worked with a coach, um, Wendy Herman of Green Table Consulting. She set herself up with a one-page Hi, I'm Wendy Green Table Consulting. We stand for um personal growth is professional development. I don't know that it said much more than that, and it said contact Wendy, and that was it for about a year and a half, and she used that until about four months before um she left her corporate career or cut down her corporate career considerably, um, because she wanted to, she was already getting clients, not because her website was perfect, beautiful, and she had a great funnel. Not even because she was using LinkedIn effectively, but because she was having conversations with people. She knew what she stood for, she knew what she wanted to do. Then she and I worked together and we expanded her brand, we created that website, we dialed in her messaging, we discovered a few, a couple of passion elements of hers and a couple of projects she didn't know she was going to be working on. But I was like, oh, that's gold. Like, that's the book, friend. And uh, I'm pretty sure she's pretty close to launching that book now, too. So you don't have to do it with like just don't waste the energy and the emotional cost of all that time, and then it doesn't work like you expected it to do, which is bringing all your clients for you.

SPEAKER_00 34:19

Yeah, yeah, absolutely. Because all these things that we're talking about are valuable, all these things that we're talking about have a place, right? Coaches obviously are important. We're not saying every coach out there is great at marketing and they're terrible at coaching. There are amazing coaches out there, and I've worked with many, I know you've worked with many. Uh, websites are important, right? All these things are important. It's just figuring out this, like you said at the very beginning of this, it's finding your unique type, it's finding your sweet spot, whatever your little Batman umbrella is, yep. And really living into that and growing your business into that rather than going backwards and saying, Oh, well, I have this website or I have this like ideal client avatar that I created with Sally the strategist. And so now I have to fit myself into that website and that client avatar.

SPEAKER_01 35:14

Exactly. And that's why most of my clients, we don't even start with me selling them one of my full marketing packages. Most of my clients, we start with what I call my CSI call, my clarity strategy impact, 90-minute call. Because we can get that clarity around what you uniquely do. And in the marketing package, when I'm working with them weekly, uh, we get more and more clear. But we can in that CSI clear, we can get the clarity on what it what it is, we can get the strategy behind. Oh, you want to do it this way. Here's a couple of ideas, and they can start creating that impact and income. Maybe that's what the I should stand for. Clarity strategy, income. I think I like that better. Um wait, I have to change my website. Um, but um, but yeah, they can they can start at the beginning, even if they're starting over at the beginning, but it's enough to get them going in the right direction to create a few clients, which creates income, which pays some bills, but also can pay for some additional marketing. Yeah, absolutely.

SPEAKER_00 36:36

So you mentioned a couple of times your endotype quiz. Tell us a little bit about that because I'm gonna link that in the show notes. I was actually looking before we got on this call for the email that had my results in it, and I couldn't find it, but I did find an email that I sent to you after I took it. And I was like, I just want you to know this was scarily accurate.

The Endotype Quiz Explained

SPEAKER_01 36:56

I love those emails. The one that I like better is what I get F you. Yeah. Well, I didn't know you for knowing these things about my about me. Um, yeah. So my endotype quiz, it's for question assessment, which a lot of times people are like, okay. You know, like it's gonna tell me something like, oh, I'm I'm a disc S supporter. Um, no. We have dialed in the quiz and dialed in the questions really, really carefully and thoughtfully. And what it does is it gives us a behind-the-scenes look at not only how you think, which is what a lot of the questions are based on, but around the parts, um, internal family system, the parts work, what's your young child connected to? What do they crave? What does your judgmental parent voice inside your head sound like? We know all of that, as well as what your hero's journey is, what your genius superpower is, all based on those four questions. We know what you're connected to. When you get your profile results, most of the time people are a little um upset with me because the first word of your profile type. Um, so if I remember correctly, Melissa, you're a lost pituitary intuitive.

SPEAKER_00 38:17

That sounds right.

Course Gift And How To Connect

SPEAKER_01 38:19

And the first word lost, oh, what are you talking about? Um, there's one that's called angry, there's one that's called stubborn. Um, that first word though, it's not a descriptor of you, it is your red flag word. So for people who like myself, um, I'm the lonely or I'm sorry, the lonely adrenal interpreter. When I start having this experience of lonely, not because I'm alone, not because I am lonely, but this experience inside that I can identify as, oh, lonely, got it. That's my red flag that oh, I'm feeling this. I need to slow down before I start making really crap choices in my life. That's our red flag word. The second word is the um the uh uh either endocrine gland or your nervous system, whatever you're most closely attached to that most closely runs your body. So for you, it's that pituitary gland. And the last word is your unique title. So I usually just call them by the last word. So you're an intuitive, I'm an interpreter. Um, but that comes with some meaning behind it also, and you get all that information as well as a whole bunch more of what we know about you when you take the quiz and you get your profile, but know that all that information in your profile, oh, tip of the iceberg of what is what the endotype formula shows us, and from there it predicts our brand type and it predicts our ideal clients and it predicts so much stuff about us as an individual, but also as a business owner. Yeah, it's so cool.

SPEAKER_00 40:05

You also have a course that is awesome and I love it, and you are gifting that to our listeners. So tell us a little bit about that.

SPEAKER_01 40:13

Yeah. So my course that I created um is right, and and you would love it because it's all about getting those right two sentences that actually describes your work. We've all been at networking meetings before, um, and we start introducing ourselves and go through the Zoom room or go around the room, and the first coach stands up and says, I work with middle-aged women and I empower them to set boundaries. And the next coach stands up and says, I work with women who lack confidence and need to be able to set boundaries, who are middle life and high achieving. And the next coach stands up and says, right? I'm I work with amazing, successful women business owners, and they're all saying like the same dang thing. And the ideal clients that are sitting in that room that need coaching right now, they stopped listening three coaches ago because they they don't know what you guys do. So um, I'm I'm I'm spoiling it, but the course is called Why No One Gets What You Do. And it's because we're using buzzwords, because we're not basing it on um what we really uniquely do, and because we're not using what my mom calls real human words. She and I were watching a commercial one time, and a coachy coach was like, Hey, fam, I'm manifesting abundance here and really grounding in nature. And I giggled and I was like, ha, that's a coach. And she was like, How do you know that's a coach? And I was like, That's coach language. And she said, Laura, those aren't real human words. She is not wrong. Uh, so it's uh it takes you through the process of investigating and exploring what you uniquely do, utilizes the endotype formula, utilizes some great questions to put together a clear statement of what you do as a coach, and then break that down into kind of a two-sentence summary that you can use as your what I do statement. You can find it over on my website, we'll get you a link. And then when you go to pay, normally, so if I take people through the process myself, I charge upwards of$900 for it because it's a very deliberate process. The course itself is$349, but for listeners of your podcast, use the code podcast and they get it for free.

unknown 42:43

Awesome.

SPEAKER_00 42:43

That's so cool. Thank you so much. I will put that info in the show notes. Uh, if people want to know more about what you do, if they want to connect with you further, what's the best way for them to do that?

SPEAKER_01 42:54

Yeah, so if they want to know what I do because they want to know, right? They they might be interested in it. Ravingcoaches.com is my website. If they just want to, if they're a coach and they want more information, they want to learn more, they want to hear more about the endotype, or they just want a little tune up each week, my podcast, which is available over on Apple and Spotify and iHeartRadio, all the places, Raving Coaches, is a great place where each week we talk about the business of coaching with a coach. So not only do you get to hear what other coaches are doing out there in the world, which right, we all geek out about, but we also then investigate what's working for them in business and what's not. Um, so we get to learn and glean helpful hints that may or may not work for us, but at least we know that they exist.

Closing Thanks

SPEAKER_00 43:50

Yeah, it's such a good podcast. I love it. There are there are very few with my short attention span that I can sit all the way through, but yours is one of them. I love it. It's so good. Okay, I will put all those links in the show notes. Thank you so much for coming on and sharing with us. I knew this would be a good conversation because you and I are so in alignment on all the things and you're just so, so smart.

SPEAKER_01 44:12

Thank you very much.

SPEAKER_00 44:14

Thanks for being here. I appreciate it.

SPEAKER_02 44:17

I loved spending the time with you.