Increase Visibility (and Sales) Using Curiousity Marketing w/Emily Aborn Artwork

Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Welcome to Powerful Women Rising, a practical, relationship-driven podcast for female entrepreneurs who want to grow their businesses without following someone else's rulebook.

Hosted by Business Relationship Strategist Melissa Snow, each episode focuses on what it really takes to create sustainable business growth - strategic networking, visibility built on trust, thoughtful marketing and making smarter decisions as your business evolves.

You'll hear candid conversations with experienced entrepreneurs and experts, along with real-world insights to help you cut through the one-size-fits-all advice, avoid wasting time and money, and build momentum in a way that feels aligned and effective.

If you're ready to stop chasing shiny objects and want to grow your business with integrity, clarity, and intention, this podcast is for you.

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Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Increase Visibility (and Sales) Using Curiousity Marketing w/Emily Aborn

August 21, 2023 • Melissa Snow - Powerful Women Rising, LLC • Episode 30

0:00 | 33:20

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In today's world, we are almost constantly bombarded by marketing. So how do you stand out among the noise? How do you get your target market to listen to your message?

In this episode, Content Copywriter Emily Aborn talks about leveraging the power of curiosity for powerful and effective business marketing.

By tapping into the natural human inclination towards curiosity, you can create compelling marketing campaigns that get your target audience to notice you, devour your content and excitedly wait for more from you.

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For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/

Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising

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Episode Highlights:

(04:24) To effectively create connections with your audience, a sense of curiosity is essential!

(09:13) What are the four basic types of curiosity, and how can you apply this knowledge to benefit your marketing?

(14:44) The importance of truly understanding who your audience is and what they want.

(16:40) What five key strategies contribute to heightened curiosity in your content?

(28:38) How following your own curiosity enhances the depth and appeal of your content.

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To connect with Emily Aborn:

Website:https://emilyaborn.com/

Instagram: https://www.instagram.com/emilyaborn/

LinkedIn:https://www.linkedin.com/in/emilyaborn/

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.