Increase Visibility (and Sales) Using Curiousity Marketing w/Emily Aborn Artwork

Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Welcome to Powerful Women Rising, a practical, relationship-driven podcast for female entrepreneurs who want to grow their businesses without following someone else's rulebook.

Hosted by Business Relationship Strategist Melissa Snow, each episode focuses on what it really takes to create sustainable business growth - strategic networking, visibility built on trust, thoughtful marketing and making smarter decisions as your business evolves.

You'll hear candid conversations with experienced entrepreneurs and experts, along with real-world insights to help you cut through the one-size-fits-all advice, avoid wasting time and money, and build momentum in a way that feels aligned and effective.

If you're ready to stop chasing shiny objects and want to grow your business with integrity, clarity, and intention, this podcast is for you.

All Episodes

Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Increase Visibility (and Sales) Using Curiousity Marketing w/Emily Aborn

August 21, 2023 • Melissa Snow - Powerful Women Rising, LLC • Episode 30

Send us a text

In today's world, we are almost constantly bombarded by marketing. So how do you stand out among the noise? How do you get your target market to listen to your message?

In this episode, Content Copywriter Emily Aborn talks about leveraging the power of curiosity for powerful and effective business marketing.

By tapping into the natural human inclination towards curiosity, you can create compelling marketing campaigns that get your target audience to notice you, devour your content and excitedly wait for more from you.

--

For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/

Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising

--

Episode Highlights:

(04:24) To effectively create connections with your audience, a sense of curiosity is essential!

(09:13) What are the four basic types of curiosity, and how can you apply this knowledge to benefit your marketing?

(14:44) The importance of truly understanding who your audience is and what they want.

(16:40) What five key strategies contribute to heightened curiosity in your content?

(28:38) How following your own curiosity enhances the depth and appeal of your content.

–-

To connect with Emily Aborn:

Website:https://emilyaborn.com/

Instagram: https://www.instagram.com/emilyaborn/

LinkedIn:https://www.linkedin.com/in/emilyaborn/

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.