Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Increase Visibility (and Sales) Using Curiousity Marketing w/Emily Aborn

Melissa Snow - Powerful Women Rising, LLC Episode 30

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In today's world, we are almost constantly bombarded by marketing.  So how do you stand out among the noise?  How do you get your target market to listen to your message?

In this episode, Content Copywriter Emily Aborn talks about leveraging the power of curiosity for powerful and effective business marketing.

By tapping into the natural human inclination towards curiosity, you can create compelling marketing campaigns that get your target audience to notice you, devour your content and excitedly wait for more from you.

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Episode Highlights:

(04:24) To effectively create connections with your audience, a sense of curiosity is essential!

(09:13) What are the four basic types of curiosity, and how can you apply this knowledge to benefit your marketing?

(14:44) The importance of truly understanding who your audience is and what they want.

(16:40) What five key strategies contribute to heightened curiosity in your content?

(28:38) How following your own curiosity enhances the depth and appeal of your content.

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To connect with Emily Aborn:

Website:https://emilyaborn.com/

Instagram: https://www.instagram.com/emilyaborn/

LinkedIn:https://www.linkedin.com/in/emilyaborn/

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